Successful Twitter Campaign

Twitter can be a very effective way in getting awareness out for businesses, products, and social causes/issues. A successful corporate social media campaign using Twitter is a good way in letting publics spread word to each other about these different causes, products, and such. Just by putting a hash tag next to a companies name will attract publics. Twitter is also connected to many other social medias such as Facebook and Tumblr, which can spread even more awareness. The deeper a company goes into a social media platform, the more effective it will be.

The three rules that a company should follow when creating a successful corporate media campaign are:

1. Have a defined goal and figure out your target audience before doing anything.

2. Leave the social media to the experts.

3: Give the public something to talk about.

Defining a set goal and figuring out whom to target is the number one step when creating a social media campaign. If a company doesn’t have a set goal in mind, the whole campaign could go terribly wrong. Never forget what the business goal is as well. The goal should help your business, not destroy it. Leaving the social media to the experts will also help a campaign because they will know exactly when to place certain messages. Also they will know the different ways that twitter can spread over to all the other social medias. By giving the public something to talk about will really help a business create awareness. People are more likely to listen to each other and follow each other’s options than anything else. Whether or not the messages are positive or negative is all up to the public.

If a Twitter campaign were to go wrong controlling and monitoring the twitter account is really important because the sooner an experts see a negative message, the faster it can be taken down. One direction a business can go if a Twitter campaign goes wrong is take everything that the public was saying that was negative and changes their view on that. It can be done in many different ways such as poking fun at themselves. Another thing that a business could do is that they could focus the public’s attention onto something completely different, which may help them forget about the negative messages. By correcting the problem fast and effective will show the public that the company is fully aware of what is wrong with them.

Susan G. Komen for the Cure Crisis

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Susan G. Komen for the Cure is the largest and best-funded breast cancer organization in the United States. But in the past month they made a huge P.R. mistake by cutting off their funding with Planned Parenthood. They created a rule that they would eliminate funding with any organization that is under investigation and since Planned Parenthood is under investigation, the rule followed through. Pro-life groups are extremely mad with Susan G. Komen for the Cure, because it had always been known for saving lives and not for taking lives away. On the other hand, Pro-choice groups are mad with Susan B. Komen for the Cure of the fact that they completely stopped funding Planned Parenthood.

Susan G. Komen for the Cure used the apology repair strategy to resolve the crisis that they had made. The apology repair strategy is when the crisis manager indicates the organization takes full responsibility for the crisis and asks stakeholders for forgiveness. By cutting off grant funding to Planned Parenthood, Susan G. Komen for the Cure has told the pro-life groups that they are sorry for what they had done.

One problem that the organization is going to need to figure out is how to officially apologize to the public, because just cutting the funding is not enough. Pro-life activists are appalled at the fact that the organization even funded Planned Parenthood in the first place. Many people are also saying that Susan B. Komen for the Cure should take action into firing Vice President Karen Handel so that they can start to rebuild their reputation. Even if Susan G Komen for the Cure doesn’t end up firing Karen Handel, she will most likely end up resigning as vice president. If she did resign it would show the public that everyone responsible for their actions are being punished.

I believe that Susan G. Komen for the Cure did the right thing into using the apology strategy, because there would have been no other way that they could have resolved this issue. Susan B. Komen is without a doubt in the wrong for what they had done. By eliminating the funding from Planned Parenthood she made a decision that had to be done.

SOPA & PIPA

If Congress passed the two bills, SOPA and PIPA, it would allow the US government to restrict access to websites that contain pirated content. Hollywood and the Music industry would benefit greatly by these two bills but websites and search engines such as YouTube will be affected greatly. One major public that Hollywood and the Music industry need to communicate with are the college students that use such websites as YouTube, Tumblr, Wikipedia, and Flickr. Not only are the companies going to be affected but the users of the websites will be restricted too. Another major public that Hollywood and the Music industry need to communicate with are congress members. They are the ones that the industries really need to communicate with because if they do not explain why these bills should be passed, it may never happen.

These two publics should receive different messages because some of the information that the congress members would like to know may be different compared to college students. When communicating with these different publics, Hollywood and the Music industry need to pin point exactly what each of the publics would probably want to know. Congress members and college students have very different ways of communicating and if the industries figure out how to target that they will make the communication more personal. Letting the publics know why the bills are important may help the industries get them both passed. In the article from CNN, it seems that if these two bills were passed it would be very difficult for the industries to convince anyone that this is an important move. The industries will need to come up with a very well thought out plan if they want anything to happen with these bills.

Between advertising and marketing, advertising may have more of an impact because advertising allows messages to be personalized to specific audiences. If Hollywood and the Music industry were to use advertising to get messages out for these bills they can personalize each campaign to fit within each of their publics. Not only will it attract the major publics but it will also attract the publics that are not as big. If the industry were to only use Public relations to solve their problems it would not reach a large enough audience for them to make any major impact. The industries would need to use many different platforms such as television, print, and the web to get their message out to the publics.